Random Access Memories CoverWiki info
The gradual rollout of promotion was inspired by advertising of the past, reflecting the theme of the album. Daft Punk approached Columbia with a specific agenda for the campaign; Rob Stringer of the label recalled that the duo had showed him the book Rock 'n' Roll Billboards of the Sunset Strip as an example of what they wanted.  Bangalter felt that physical billboards are more affecting than banner ads and that "SNL is this part of American culture with a certain timelessness to it. " The campaign was handled by a small group led by Daft Punk and manager Paul Hahn, with assistance from Kathryn Frazier of the public-relations firm Biz 3.  The duo had pursued Columbia in particular because of its long-standing history, as expressed by Bangalter: "It felt interesting conceptually to write this story with a record company like Columbia, with a 125-year legacy. " Furthermore, the vinyl labels of the album feature the classic yellow on red Columbia label used on records during said time period.